A FMP sample structure

The structure of any FMP (Final Master Project) should be such that it is easy to understand for a casual reader. One common problem of many FMP is that they are writen in such a way that there is not a conecting idea that links one chapter with the following. Each chapter should be the basement of the following chapter.

A good way to  think about the structure of a FMP is that it should resemble an hourglass. The FMP should go from a general perspective, and gradually enter in more specific matters, and once we arrive to the most particular issue, we will gradually start to implement the whole business plan. The center of the FMP (the most specifics issues) is the objective customer and the value proposition.

Each FMP is unique since the different products or services, require different studies, but as a general example check the following FMP structure...

• Front Page

• Abstract... in English and Spanish, 250 words maximum.

• Index of Contents 

• Index of tables + figures

Chapter 0: Introduction

Explanation of the problem addresed & the issues treated in each chapter of the FMP.

Usually between 7 and 15 pages long.

Chapter 1: World market trends.

Description of the world market (of our product or service), principal countries, main companies throught of the world. Growth trends in different markets, market participation, new innovations, new technologies, new tendencies arround the world.

Usually between 15 an 30 pages long.

Chapter 2: Local Market.

Explanation of how the local market (of our product or service) is different or similar to main world markets. Search of problems that can be solved with a product or service, Search of group of consumers big enough to be able to make viable a new product or service. PESTEL.

Usually between 10 and 30 pages long.

Chapter 3: Objective Customer & Value Proposition

Explanation of the characteristics that define the group of consumers that would be more interested in your product or service.   It is important to stress that this group need to be big enough in order to provide sufficient revenues in order to make the operation profitable. The value proposition should explain why the objective customer will prefer this product or service over other alternatives.
Usually between 5 and 15 pages long.

Chapter 4: Company Structure and Processes

Explanation of the company structure, headcount, department, legal status. values, mission, Product or service process.

Usually between 10 and 20 pages long.

Chapter 5: Marketing Plan.

Vision, Strategy. Brand, positioning, price policy, distribution channels, promotion, product or service design, etc..
Market data research and interrpretation of the results.
Usually between 15 and 30 pages long.

Chapter 6: Economic & Financial Plan

Breakeven point, budget, profits & looses, balance, ROI, payback, financing, etc..
Usually between 7 and 15 pages long.

Chapter 7: Conclusions

Executive Summary. Explanation of what will be achieved after the implementation of the FMP

Usually between 2 and 6 pages long.

Chapter 8: Bibliography

References with APA style format.

Chapter 9: Annexes

Any other materials of indirect importance.